Twitter CEO Evan Williams took the stage today as keynote speaker at SXSW in Austin, Texas.
Williams made some announcements, but not the one that was under heavy speculation. Everyone was hoping to hear about the company’s ad-platform strategy, after they raked in about $25 million after partnerships with Google and Microsoft last year.
Williams unveiled the @anywhere feature, which integrates Twitter to other websites. With this platform, users can follow an account directly from the third-party website – the example Williams gave was that you could follow a columnist directly from their website, instead of having to search Twitter for their account.
Initial partners for this feature include The Huffington Post, Amazon, Yahoo, Youtube, Bing, The New York Times, and Digg.
Twitter has also partnered with 65 mobile operators around the world for Twitter-SMS services, said Williams.
Williams said that the ultimate goal is not to get people to spend more time on Twitter, but to allow people to use it as a tool to share pretty much anything on the Internet, from wherever they want. He also stressed the philosophy of Twitter being an ‘information network’, as opposed to purely a social network.