Twitter CEO launches 'anywhere' platform at SXSW

15 Mar

Twitter CEO Evan Williams took the stage today as keynote speaker at SXSW in Austin, Texas.

Evan Williams at SXSW 2010. Source: www.mashable.com

Evan Williams at SXSW 2010. Source: http://www.latimes.com

Williams made some announcements, but not the one that was under heavy speculation. Everyone was hoping to hear about the company’s ad-platform strategy, after they raked in about $25 million after partnerships with Google and Microsoft last year.

Williams unveiled the @anywhere feature, which integrates Twitter to other websites. With this platform, users can follow an account directly from the third-party website – the example Williams gave was that you could follow a columnist directly from their website, instead of having to search Twitter for their account.

Initial partners for this feature include The Huffington Post, Amazon, Yahoo, Youtube, Bing, The New York Times, and Digg.

Twitter has also partnered with 65 mobile operators around the world for Twitter-SMS services, said Williams.

Williams said that the ultimate goal is not to get people to spend more time on Twitter, but to allow people to use it as a tool to share pretty much anything on the Internet, from wherever they want. He also stressed the philosophy of Twitter being an ‘information network’, as opposed to purely a social network.

8 Responses to “Twitter CEO launches 'anywhere' platform at SXSW”

  1. Eye Strain September 30, 2010 at 8:55 am #

    My own sibling told me to go through this web site and I truthfully can’t see why. Just joking, love the site!

  2. Eye Strain September 30, 2010 at 8:55 am #

    My own sibling told me to go through this web site and I truthfully can’t see why. Just joking, love the site!

  3. P2P4 October 1, 2010 at 8:03 am #

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  4. P2P4 October 1, 2010 at 8:03 am #

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  5. Rid Offats October 2, 2010 at 2:12 pm #

    Keep at it ,great job!

  6. Rid Offats October 2, 2010 at 2:12 pm #

    Keep at it ,great job!

  7. abgx564.portfolios.cutlines.org October 11, 2010 at 10:46 pm #

    Posted it to twitter. Greetings from the Speedy DNS

  8. abgx564.portfolios.cutlines.org October 11, 2010 at 10:46 pm #

    Posted it to twitter. Greetings from the Speedy DNS

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