Kevin Rose’s first move as Digg CEO was to announce in a blogpost that the controversial Digg Bar will be killed.
All previously banned websites will also be unbanned, he said in his post.
The Digg Bar is an iFrame toolbar that shows as a banner across the top of the webpage, and allows users to digg and bury pages, to view comments and rankings, and to navigate to other stories without having to go back to the Digg homepage.
Although this bar had some useful features, it has been controversial, mainly because its URL shortener would make each link http://www.digg.com/%5Bwebsite code] so that the original website rankings were being harmed, and was therefore blocked by some websites and users.
Rose said in his blogpost: “Framing content with an iFrame is bad for the Internet. It causes confusion when bookmarking, breaks w/iFrame busters, and has no ability to communicate with the lower frame (if you browse away from a story, the old digg count still persists). It’s an inconsistent/wonky user experience, and I’m happy to say we are killing it when we launch the new Digg”.
Bloggers and Digg users have reacted favourably to this change, as per their comments. Most users are happy that Digg is steering away from copying the StumbleUpon toolbar, while others are glad that this will help SEO for websites.